Content Strategist and Copy Specialist

I do copywriting and editorial work for a number of brands like Beekeeper’s Naturals, AG1, Made In Cookware, Equinox, and more. This includes, but is not limited to, multi-channel content strategy and copywriting, email newsletters, editorial content, website content and concepting, packaging copy and curation, in-app copy, and press releases.

Beekeeper’s Naturals
Content Strategist and Copy Specialist

-Write and edit web copy and PDPs
-Conceptualize brand activations and content series
-Write copy for Instagram and Substack

AG1
Senior Writer and Content Strategist

-Conceptualize content projects from start to finish including dissemination through multiple organic and paid channels including:
-The Long Game longevity series with Robin Berzin, MD (founder and CEO of Parsley Health
-AG1 FAQ
-Morning People
-AG1 Dictionary
-Write and conceive of web copy and landing page copy
-Write and conceive of social copy

Made In Cookware
Contract Copy Specialist

-Email and web copy for product launches
-Product description copy and landing pages
-Press releases and PR pitch decks for new products
-Marketing Inserts for Gifting

Moose Knuckles
Interim Head of Copy

-Brand content
-Email newsletters (including editorially focused and sale focused)
-SMS copy
-Social copy
-Product Descriptions
-Press Releases
-Employee guidelines for new collections

Equinox
Senior Copywriter

-Acquisition and Retention Email Copy
-Social Copy
-Various web copy including for new Clubs, initiatives, and hiring pages
-Content conceptualization